When you are launching a new product line or simply want to promote a service and you start by putting a Google Ad with a bunch of relevant keywords that Google suggested as a good match for your ad content. You may even get hundreds of clicks within a few hours or days. However, while your entire budget gets wiped out with clicks, you haven’t made a single sale or received any inquiries about your services.
Now, you feel disappointed and frustrated with Google Ads and feel that it does not work and you must have knowledge of lengthy algorithms or there is some code that you need to crack to get success with online marketing advertisement.
However, the easiest thing that you can do is to select the right keyword match, not the one that Google suggested. Generally, what Google suggests is a broad match and most of the time it won’t work.
You can also choose to work with experts from a reliable Google ads agency who can manage all the aspects of your advertisements and get you real-time results in the form of customers and not just mere clicks. Australian Internet Marketing in Sydney is a team of experts handling Google Ads management for their clients and their results speak for themselves. They ensure that you will get maximum ROI for the budget that you are spending on the promotion of your ad campaigns.
How to get the keyword matching right?
Keyword match types have seen a huge transformation in the past few years and you need to be even more careful before you lose a lot of hard-earned money by selecting a wrong match. Let us understand what types of the match can see while selecting the keywords:
- Broad match
- It triggers variations in the keyword phrase.
- This is why you get a lot of traffic and clicks but not conversions.
- This is because in case of a broad match results in matching every search result that is somehow related to your keyword.
- This results in more generalization rather than being specific about your niche market.
2. Phrase match:
- In a phrase match, words can be added in any order to your phrase.
- Lately, phrase match has acquired features of modified broad match and the specific phrase words can be even intermixed with other words and can get individually triggered.
3. Close variants:
- It is common to all keyword match types and refers to the synonyms that can be used to replace certain words in our keyword phrase.
- It includes plural forms of a word, use of stemming, different accents and abbreviations, and misspellings.
4. Modified broad match:
- In this case, you are in better control over your keyword.
- It involves adding a sign “+” to certain words and doing so will ensure that your ads will appear only when these selected words get triggered by the search result.
- However, this match type is phasing out soon.
5. Exact match:
- It is the most restrictive of all match types.
- So, your ad will show up only when triggered by the exact phrase or its close variants.
- Although, this match type receives the least number of clicks but also receives the highest conversion rates.
6. Negative keywords:
- The use of negative keywords blocks all the trigger phrases that contain these words.
- This is the only match type where close variants do not play a role. So, if you have used a filter as a negative keyword, the search result for filters will not be able to block the phrase.
- It is a great way to get rid of wasted clicks.
- You should not add phrases as negative keywords, instead, use only single words.
Although a negative keyword has a risk that it will block out some beneficial phrases when used strategically, it can improve the click-through rate of your advertisement. Getting the right keyword is very crucial if you want to get success with online marketing.
You can easily switch to different match types from your account section under the header, “Keywords tab”. Just press and easily change to the desirable match type. In the end, focus on profitable keywords and try to experiment with lower-budget ads first.